Research for Client Project

I have been looking at different styles that I like in order to be able to create my own to use in my client project.


Schweppes advert in slow motion 10,000 frames per second gives need FPS camera and pro editing programme.


Schweppes advert using unique time and positioning techniques to achieve these results.


An intresting collection of slow motion piece.

Research for PRP Artefact 3

The results from Artefact 1 and 2 indicated that viewers are reliant on commentary for documentary purposes. This directive narration style of documentary feature in many of the 'reality' programmes and films that give a personal view accounts of the subject being filmed. A visual diary/experience of the events are captured for entertainment, educational or even fictional purposes however viewers will not accept real time, as it happens (Big Brother live via Internet), as it too long and mundane. Sections of the Koyaanisqatsi feature many parts speed up or slowed down, spliced into fragments, visual techniques to offer the audience a faster account of the message.

Is the events too real? Or is society unable to wait for events to unravel needing the instant dose of entertainment or visual stimulation?

This shows the importance of the arrangement of the narrative and the techniques used to emphasize the message. This is especially true in the Koyaanisqatsi film with no commentary guiding the audience therefore allowing the diversity of free interpretations. The arrangements of the visuals need to be in a specific order to gain maximum effect but open enough to be able to gain different views of the film.
Therefore the viewer become the storyteller creating their own versions of the intended massage and using their own knowledge and experience to expand on the narrative given to them.
In Artefact 3 I want to concentrate on the relationship and engagement opportunities between the audience, author and subject. To find the working and collaborative production methods used to create a narrative. To find interpretation differences of narratives.

http://trentadams.ca/2002/09/04/interpretation-differences/
This link is a discussion on interpretation difference on a piece of music. Even though it is a music piece the theory can be adapted to visuals as well. By comparing their own interpretation with someone else they become more knowledgeable to reassess their opinion. These interpretations are as stated in the link, personal only to the individual through their own experiences and knowledge.

http://en.wikipedia.org/wiki/Content_analysis
This link is to wikipedia explaining content analysis. I intended to use some of these techniques used by Ole Holsti (http://en.wikipedia.org/wiki/Ole_Holsti)to analyse my own experiment for the communication.

http://web.media.mit.edu/~minsky/papers/MusicMindMeaning.html
This link explains (in detail) the persuasive influence of music. It touches on personal engagement to different pieces of music and relationship between vision and sound.

Artefact 2 Evaluation

EVALUATION

In Artefact 2 the documentary Koyaanisqatsi by Godfrey Reggio was shown to focus groups, discussions and questionnaires were used to obtain the results in finding engagement opportunities in documentaries that are opposite to the clip shown in Artefact 1.

The documentary non narrative style allow viewer free interpretations of the film using personal experience and knowledge to decipher the visuals into a narrative. Therefore the viewers become the storyteller providing their own knowledge and experience to expand, add depth and manoeuvrability to the narrative and to gain a thorough understanding. These interpretation differences are compared to combined together to create a narrative that the viewer can at best relate to or empathize with. Therefore it is a collection of views and previous experience that creates and controls the narrative the viewers choose to acknowledge. This deciphering is to recognise the director’s purpose/message/intent of the documentary therefore there is an expectation for informative information with a narrator or actor to guide the viewers through the documentary meaning viewers become reliant on a narrative or a narrator to establish a relationship to the documentary. The arrangements of the visuals are an important part of the understanding showing development and representation of time. Although a change in the visuals sequence would affect the purpose of the documentary, it would depend on the scale of re-arrangement. Whatever the sequence, the audience will try to combine various visual elements/stimulus to complete/discover the narrative.
The results show that the value of the documentary was the intention to discuss and engage about the subject matter by collaborating to find the narrative therefore opening the opportunities for different interpretations and extracting expectations, linearity and simplicity from the documentary.
The music/score gives depth and meaning to the imagery adding intensity, movement and understanding thus simultaneously creating engagements between the viewer and documentary.

Choosing Documentary for Artefact 2